FVS Marketing & PR is a small and cost-effective public relations agency with a cost structure optimised for modest PR budgets.  We enjoy dealing with emerging companies and love the challenge of tackling a wide range of industries and sectors. Our main focus is media public relations.  Creative editorial services are designed to reach specified target markets, audiences and stakeholders. 

Services include: message development and positioning strategy, media and analyst relations and functions, news programmes, articles, features, editorial calendar development, radio exposure, speaker placement, media coverage research, research and copywriting, photo sourcing, presentation development, design and layout, website development, advertisement sales leads and contacts, print and distribution and expert counsel and guidance.  FVS is also a great solution for smaller, established companies with limited marketing budgets and short, medium or long-term requirements.

 

PUBLIC RELATIONS

  • Copy writing (incl. in-house magazines, articles, case studies, web content, etc.)
  • Researching, writing and distributing press releases, trend releases and features
  • Devising and co-ordinate photo opportunities
  • Organise press briefings and news conferences
  • Analysing and collating media coverage
  • Media planning and buying
  • Corporate events (press conferences, exhibitions, open days, press tours, golf days, launches)

STRATEGIC PLANNING
Planning, developing and implementing PR, Marketing, Advertising and Communication strategies

    ADVERTISING
  • Campaigns
  • Facilitate design and production
  • Schedules for booking print, radio and TV

MARKETING
Planning, developing and implementing strategy and marketing plan


DESIGN AND PRODUCTION

  • Brochures
  • Course materials and content
  • Collateral:  business cards, letterheads eetc.
  • Promotional items e.g. shirts, bags, etc
  • Website editorial and content

 

FVS has the skills, experience, media contacts and creativity to consistently exceed expectations. 

An in-depth knowledge of the media as well as superb media relations and networks enable FVS to assist clients obtaining maximum media coverage, selecting the proper medium for advertising as well as the most effective placements of  company information.

Known for her exceptional skills as a publicist, Estelle van Staden is also a creative strategist who sees the big picture from a wide-angle marketing communications perspective; she designs publicity and PR programmes in alignment with an organization's full marketing budget, strategy and approach.  These strategies provide a significant, long-term competitive approach to marketing.  FVS activities deliver outstanding results and an enlarged market presence that makes a difference in today’s challenging economic environment.

FVS has the skills, experience and creativity to consistently exceed expectations.  An ethical, dynamic and versatile approach to clients’ needs and an unwavering dedication to the success and profitability of all programmes ensure that clients regard FVS as a proactive, innovative, and highly effective partner.

With accurate and effectively focused PR and marketing strategies Estelle has established sound long-term relationships with her loyal clients who highly value the FVS philosophy of personal service and excellence.

FVS Marketing & PR is able to provide your company with one-off ad-hoc press releases or website copy or a sustained media relations campaign with continuous media editorials and articles and updating of website
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